Date of Completion

2025

Document Type

Research Project

Degree Name

Grade 12

Keywords

Body Enhancements

Abstract

This study explores the beliefs, practices, and consumer behavior of senior high school students at De La Salle Medical and Health Sciences Institute (DLSMHSI) School Year 2024-2025 on selected recognized consumable body enhancements such as skin whitening, collagen, and weight-loss consumable products. This study intends to investigate consumer behavior in purchasing, consuming, and favoring the said products and the perceptions of their efficacy and risks, including the influence of advertisements on students. The results of this study reveal that although students have a neutral opinion on the products’ effectiveness, they expressed their concerns about their risks. Critical factors affecting their susceptibility to marketing are peer influence, product branding, and factual content in advertisements. The findings also show that students make well-informed decisions, researching the products and their ingredients, and are not susceptible to social media trends or endorsements. This study aims to create awareness among consumers, specifically young students, about the possible impacts of consuming these consumable body enhancements and underscore the importance of education, ethical advertising, and proper oversight to mitigate the risks and develop the practice of informed consumption.

First Advisor

Teresita T. Pineda, RN, LPT

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