Date of Completion

2024

Document Type

Research Project

Degree Name

Grade 12

Keywords

Awareness, Eating Habits, Food Preferences, Influence, Mukbang, Overconsumption

Abstract

This study explored the influence of the Mukbang Phenomenon on Filipino adolescents’ eating habits and food preferences, focusing on senior high school students at De La Salle Medical and Health Sciences Institute (DLSMHSI). Employing a descriptive mixed-methods approach, the research investigated the prevalence of Mukbang viewership, motivations for watching, perceived changes in eating habits, and student perceptions of Mukbang’s impact. Findings revealed a gender disparity in viewership, with more girls watching Mukbangs. While students reported healthy eating habits at home, social media platforms like TikTok and Instagram influence their food desires. Mukbang videos have moderate impact on their eating behaviors. Despite being aware of the adverse health effects associated with watching Mukbangs, students reported a moderate change in their eating habits and food preferences as a consequence of indulging in Mukbang content. Notably, watching Mukbangs is associated with cravings for certain foods and larger portion sizes, despite student awareness of potential downsides. This study suggests the need for media literacy through media education to equip students with critical thinking skills when engaging with online contents. This study also highlights the importance of further research on the long-term effects of Mukbang viewership on adolescents’ eating behavior.

First Advisor

Vivian B. Ramirez

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