Date of Completion
2024
Document Type
Thesis
Degree Name
Bachelor of Science in Nursing
Keywords
Social Media
First Advisor
Liza J. Destura, RN, MAN
APA Citation
Balot, R. B., Borja, C. T., Candelaria, R. D., Densing, A. M., & Quiñones, J. Y. (2024). Effectiveness of social media platform for promoting health awareness as perceived by Grade 12 senior high school students. [Bachelor's thesis, De La Salle Medical and Health Sciences Institute]. GreenPrints. https://greenprints.dlshsi.edu.ph/bsn/1391
COinS
Comments
This study aimed to determine the effectiveness of social media platforms for promoting health awareness among Grade 12 senior high school students. Specifically, it sought to profile respondents based on sex, monthly family income, and duration of social media usage, evaluate their perceived effectiveness of social media in health promotion, and explore differences in perception based on these demographic factors.
Using a descriptive analytical research design, the study employed an adapted questionnaire approved by De Guzman (2022). It involved 130 respondents from the Academic-STEM Track with an integrated Health-related Program, aged 18 and above, and TikTok users for at least a year. Purposive sampling, specifically homogeneous sampling, was used to ensure participant relevance. The effectiveness of social media platforms for health awareness was assessed across four domains: performance expectancy (x̄ 3.04, SD=0.594), effort expectancy (x̄ 3.21, SD=0.538), social influence (x̄ 2.66, SD=0.703), and facilitating conditions (x̄ 3.07, SD=0.565). Overall, the mean of 2.99 (SD=0.513) indicated moderate effectiveness of social media as a tool for promoting health awareness. Findings indicated no significant differences in perceived effectiveness based on sex, monthly family income, or duration of usage. Males (x̄ 3.00, SD=0.653) and females (x̄ 2.99, SD=0.477) showed similar perceptions. For monthly family income, means ranged from x̄ 2.85 to x̄ 3.01 across income brackets. Duration of usage ranged from x̄ 2.91 to x̄ 3.05, all indicating moderate effectiveness. Demographically, 105 or 80.8% of respondents were female and 25 or 19.2% male. Monthly family income distribution was 11 or 8.5% (₱9,100-₱36,400), 57 or 43.8% (₱36,400-₱109,200), and 62 or 47.7% (₱109,200 and above). Social media usage varied: 22 or 16.9% used it for less than an hour, 30 or 23.1% for one to two hours, 27 or 20.8% for two to three hours, 21 or 16.2% for three to four hours, and 30 or 23.1% for four hours or more.
Conclusions drawn indicated that most respondents perceived no significant differences in social media's effectiveness based on sex, monthly family income, or duration of usage. This study contributes insights into how Grade 12 students perceived social media's role in health awareness, emphasizing its potential in education and public health strategies. The student researchers recommended the following to increase the study's scope: Nursing education should utilize social media, like TikTok, for interactive health campaigns, promoting wider student outreach and cross-school collaboration via targeted hashtags. Future studies could explore factors influencing Grade 12 students' views on social media's health awareness impact, including age, campaign longevity, and content diversity. Local governments could leverage platforms like TikTok and community forums to share crucial health information, particularly in remote areas, encompassing telehealth services and local provider details. Collaborations between influencers and content creators can enhance health messaging for Generation Z.