Comparison on the predisposing factors that influence the choice of over-the-counter medicine among family health care representatives in Dasmariñas City, Cavite

Date of Completion


Document Type

Research Project

Degree Name

Grade 12


generic, branded, over-the-counter, medicines, health care representatives


The decision-making process between choosing generic and branded over-the-counter (OTC) medicines is influenced by various factors that shape consumers' preferences. Over-the-counter (OTC) medicines are vital in promoting and enhancing patients' quality of life as they can obtain them without needing a physician's prescription. This research aims to gain insights into consumers' perceptions and compare the factors influencing the choice of OTC medicine among family healthcare representatives in Dasmarinas City, Cavite. The researchers used a mixed-method design with 101 participants for quantitative data collection and 9 participants in a qualitative interview via video conference. Further, surveys and questionnaires were used as research instruments, with subjective questions employing a Likert Scale through Google Forms to administer and ensure a convenient data collection process. Overall, it was found that psychological factors significantly (p= 0.018) impact the medical choices made by the respondents. However, no significant difference is observed between sociocultural (p = 0.265) and physical characteristics (p = 0.128) when selecting generic and branded OTC medicines. These aspects collectively play a crucial role in consumers' decision-making process as they prioritize the safety and effectiveness of the medication. The research also highlights that the influence on OTC medicine choices among healthcare representatives in Dasmarinas was influenced by diverse perspectives, beliefs, and experiences associated with the predisposing factors. By considering these findings, healthcare providers can better understand consumers' preferences and tailor their approach to enhance the overall quality of healthcare services.

First Advisor

Dennis Y. Perona

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