Date of Completion

2021

Document Type

Research Project

Degree Name

Grade 12

Keywords

Teleshopping, Electronic commerce, Consumer behavior.

Abstract

The ongoing COVID-19 pandemic is barring people from leaving their homes in order to prevent the spread of infection and promote the safety and wellbeing of the community. With this, there has been an increased utilisation of online shopping as a means of purchasing necessities and desired products without being exposed to the risk of infections especially among students. Hence, this descriptive study aims to assess the online shopping consumer behaviour during COVID-19 pandemic among the selected students of the De La Salle Medical and Health Sciences Institute - Special Health Sciences Senior High School (DLSMHSI-SHSSHS). The researchers adapted a standardised consumer information questionnaire to determine the online shopping consumer behaviour of students and formulated questions to determine the factors that affect their online shopping consumer behaviour. A total of 108 respondents were acquired using the convenience method of sampling. The gathered data was analysed using statistics such as the mean, the standard deviation, and the Frequency Distribution Table. The results show the answers/statements with the most and the least responses. Results included that a majority of online shoppers are female and their most purchased products are clothing and apparel. Cash on delivery is the most opted mode of payment where students spend a monthly average of Php 550 to 5, 000. Furthermore, results also show that students are inclined to agree that psychological factors affect their online shopping consumer behaviour the most.

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